Tips In Making An Effective Graphic Design

There is no place in this world understands graphic design better than the land where stars are made – Hollywood, where the East meets the West and the North meets the South. What is very odd is that they are good in whatever they do. Some of the movie logos that they created are so popular that they are instantly recognized and are associated with the actors and actresses of the said movies and advertisements.

Only Hollywood, where the East meets the West and the North meets the South can understand graphic design. What is very peculiar is that they are good in whatever they do. Some of the movie logos that they created are so popular that they are instantly recognized and are associated with the actors and actresses of the said movies and advertisements. They are able to incorporate a lot into their design such as story lines, plot, themes, hidden messages and among others.

It is not enough having a simple logo designed just for the sake of having it. Your logo design can affect your business either negatively or positively. How does one create a powerful design that creates instant recognition and association?

Your logo needs to be thought-provoking. Didnt you ever wonder what message is conveyed behind the plain and simple blue, orange and white logo of FedEx? Look at it closer and find out the hidden message embedded in it and you will see that there is an arrow between letter E and x signifying the character of the company which is speed.

Your logo needs to communicate a storyline. On the other hand, the Toblerone logo shows more than just the Swiss Alps. You can see the image of a bear if you try to look at it closely. Bern, Switzerland, where Toblerone originated, is known as The City of Bears. On the other hand, the Superman logo has more to tell than just seeing it through an ordinary eye. Superman’s “S” logo represents Superman and the Shield represents protection. It also shows the viewer that once you are inside Supermans Shield, you are invincible.

The logo that will carry your company or brand name should make use of powerful fonts. The proper selection of typography can convert your normal design into a very attractive piece of art. Your logo must make a connection and understanding towards the audience. If you are a construction company would you want a thin, elegant and feminine looking font? If you are into ladies designer wear, would you want a thick and short font? The Coca-cola logo, a Spencerian typeface developed in the mid 19th century, which was a dominant form of writing in the United States way back in the 19th century, symbolizes youthful energy and exuberance. An exception to the rule applies to Apple because probably, they are the only company that does not make use of any form of font nor do they put their brand name on their products. Nevertheless, they have become one of the worlds most renowned brands even in the absence of a text or font.