Thursday, September 30, 2010
Wednesday, September 29, 2010
In the last few years, we have seen the arrival of so many professional graphic design services providers across the globe. These agencies have continuously been extending their different sorts of graphic design packages to a huge clientele – domestic as well as international. Standard as well as custom graphic design services, in both the segment, they have shown their wizardry and brought smiles to millions of satisfied people.
While standard design is almost the same for one and all and can be available on instant purchase, custom designs are created as per the custom needs of clients. As according to the particular design requirements, these designs are conceived and created by the designers. As an increasing number of online businesses are being launched, the importance of custom graphic design has also increased.
Every year, millions of corporate funds are spent to have the best corporate designs. However, with the arrival of so many web design agencies it has become all easy as well as affordable now for the corporate houses to get the best corporate graphic design services without any hassles.
Many business firms owners believe that hiring a professional graphic designer will cost them more then they want to pay or can afford. They start thinking that they can design their website and logo on their own. But is that an effective method and will it have the same impact?
When you plan to start a new company, one of the first things you will need is an identity. Your neighbor’s son comes up to you and says that he enjoys drawing and wants to design the logo for you. You willingly agree thinking that you will be able to save a lot of money and tell him to do it for you. He gives you a beautiful design, you like it, but do you think this is the design you are looking for and one that would represent your company effectively? Will it be able to catch the eyes of the potential clients you are targeting? What is the monetary value associated with a logo design and isn’t it a good idea to get a quote from a professional designer? Just like all other things that you can find in the market today, there is a wide and huge range that you can contact and use for your job.
Graphic design has become an important IT industry today and that is because professional designers not only create good designs which are used in a company’s web platform or in simple words, website, but also think in terms of strategic marketing when creating it. The number of graphic and web design agencies has increased tremendously because there is a high demand all over the world. Most business organizations want to go online today and thus, need to create a website. When a website is being created, it is important that it is not only visually attractive but also information rich. The looks that you need in order to make a website visually catchy can only be created by a professional graphic designer or a graphic design firm with an experience in that kind of work and can show you their prior work in a strong portfolio. They will be able to provide you with a complete and satisfactory answer for all your design needs.
When it comes to a professional graphic designer, he or she will be able to help you in meeting all your design goals. They use their high potential of creativity and can design all of the necessary items you will need to properly market your company, such as logos, identity materials, promotional brochures, and a website. They will do that keeping in mind the branding rules that have been developed before any other work started. These rules and guidelines will help to keep a consistent look and feel through all of the items to be created in the future.
A professional web designer will perform many different jobs for you. The different design areas that he/she may cover include:
1) The logo: The logo, the name, and tagline need to act together to communicate a clear message about your new organization’s purpose and values.
2) Banner design: The advertisement that will be placed on websites to promote your company.
3) Animation: Animated video making is quickly becoming an integral part of web marketing.
There are a number of other design areas also that a graphic design firm will take care of. In order to perform all these activities, the graphic designer will use some of the most effective and intelligent design tools and platforms provided from some of the major software development companies today. You may feel that you can use the same tools and do all design activities on your own but that is not how it works. There are a number of versions and complex features within graphic design software and only a professional designer can understand and use the software to its potential. When a project is assigned to a professional designer, he/she decides which software is most suitable for the task.
If you want to communicate your message clearly and effectively, the best choice is to hire a professional graphic designer for the job. Once you hire a professional graphic designer, you will have more free time which you can use to focus on other things in your business while a pro will handle the design project and convert your ideas into fruition in a period of time that will be shorter than what you would take.
It may seem easy to handle the design project on your own but it is not all that easy. Following three mistakes are the most common, committed by people who try to do the job on their own:
1) Poor Text: The text that is placed on your website should be placed in such a way that your reader is guided easily through the message and is quickly able to skim through areas which are important.
2) No consistency with other marketing materials: The branding guidelines are not followed or even worst, they have not been developed.
3) Bad color choices: Often, too many colors are used or colors that don’t work together to promote the proper message. This make the website disturbing for the eyes and a potential web site viewers are turned away.
All these things are well taken care of by a graphic design firm of your choice. Don’t hesitate to contact any graphic design company after viewing their portfolio on line and they will be more then happy to assist you. Make sure to ask for a detailed quotation or a proposal before hiring such a firm.
Determine what type of graphic design career you’d like to pursue. You also have other options related to graphic design — you can act as an editor or publisher of a print or video media production.
The field of graphic design covers a wide variety of arts. It also covers occupations that involve graphics editing and implementation.
Typically, graphic design careers are divided into two main categories, and then into several smaller categories or disciplines. The two main categories include designers and publishers.
The designers are usually the ones who implement creativity to produce a finished artistic product. This finished product can include both hand-drawn or painted items and/or computer art. It also can contain photos and text.
The publishers use some creative thinking as well. However, their main role in creating media is editing and producing. Publishers take finished graphic designs and produce them as newspapers, magazines, websites, and more.
Sometimes these two major roles interchange. In other words, the role of a graphic designer and a publisher is combined. This is more common in production studios operating off of a lower budget, or for freelance designers and small business owners.
Larger corporations typically divide the roles of graphics personnel and publishing personnel. Furthermore, a large number of different subcategories exist for graphic designers and publishers.
For example, some corporate employees may be employed as creative directors, layout artists, or Flash designers. Others may be assigned a specific task such as illustrating or photo editing.
Persons employed in graphics positions assist with creating a wide range of products. For example, employees work for companies that produce gift items (cards, calendars, e-cards, print stationary, etc.) while others produce business logos.
Other graphic artists are responsible for creating content for animation or movie productions. Yet another group of designers will create educational and demonstrative tutorials and slide shows.
Knowing the different options should help you to decide which career you want to pursue in graphic design and related fields. It will help you determine what your strengths and weaknesses are regarding design and publications.
If you can see the “big picture” in your mind but can’t translate your visualization into tangible form, then you would serve best as a publisher and to use ready-made graphics to produce your media.
On the other hand, if you are slightly disorganized but people have complimented you on your designs,, then becoming a graphic design is the best choice. The only challenge after this point is breaking into this highly-competitive field.
If you are determined and you have what it takes, then you will make it. Also, you increase your chance of success in this business as you identify your niche.
For instance, perhaps you are not thrilled about creating images for advertisements, but you have proven your skills in the cartoon world. If this is the case, then you should not try to pursue commercial advertising venues.
The opposite is true as well. If you demonstrate more talent in commercial ad logo design, then you probably have no interest in selling cartoon scripts. This does not mean you will never be able to, and it also does not mean that a cartoonist could never create commercial ads.
When you start out as a graphic designer, you are likely to find a niche. Stay in this niche if you find it comfortable. You are likely to have plenty of years to change careers or step out of you comfort zone.
Another area of graphic design not yet covered in this article is gaming. You can make a living creating sets and characters for video games.
Likewise, the world of gaming is very lucrative for editors and publishers. You can help coordinate the process of integrating graphic designs into various gaming formats. The possibilities are endless.
Monday, September 27, 2010
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But luckily, I was wrong.
Turning Leaf has appointed Lara Bohinc its second ‘Designer in Residence’ for Autumn / Winter 2010. The collaboration will see the jewellery designer create her first ever range of homeware and will kick the collection off with a limited edition bottle.
Inspired by the changing seasons and Turning Leaf wines, Lara has blended her signature use of metalwork with Turning Leaf’s iconic leaf motif to create an intricate leaf patterned metal design. This will adorn Turning Leaf’s ‘Pinot Grigio’ and ‘Cabernet Sauvignon’ bottles in the form of ‘bottle jewellery’ – a decorative limited edition sleeve for the bottle. There are two designs, rose gold to reflect the warm tones of the Cabernet Sauvignon and yellow gold metal to reflect the and the citrus notes of the Pinot Grigio.
The full range of Lara’s beautiful, limited edition home dining items for Turning Leaf will be launched later in the season and will be available at selected boutiques and online retailers, including Lara’s own Sloane Street store. Each item will help create the ultimate stylish home-dining experience............(I shouldn't expect an invite then).
Friday, September 24, 2010
Thursday, September 23, 2010
For any business house, it is imperative to promote its products and services relying on a number of advertising means. Advertisements through words, punch lines, and media have long been in the scenario. Adding more value onto these, graphic designers are now creating sensational logos, pictures, and graphic motifs etc. thus pulling better responses from the onlooker’s side. Billboards, hoarding, glow sings all are now enjoying creative inputs from corporate graphic design professionals. The proverbial saying A Picture is Worth Thousand Words’ has been further embossed in our creatively thirsty souls thanks to the field of graphic designing.
Corporate identity matters a lot for a company now. Corporate identity of a firm involves the corporate logo plus design strategy for the purpose of corporate marketing collateral. The firm needs to keep evolving with time, failing doing so; it may seriously affect its brand identity. Hence, extreme care from a professional front must be taken.
Professional graphic designing is a painstaking process. While preparing for a design, the graphic designer needs to focus on a number of factors such as aim of the message, target audience and the medium. And once these are made clear, the designer proceeds further creating the desired graphic/logo organizing texts, fonts, color, size and so on. If you search online, you will see hundreds of graphic design agencies which offer complete graphic designing solutions for all missions. But you need to research a bit to find out the best graphic design agency that can do wonder for you, your business!
These days,Best graphic design software is constantly being utilized to coordinate images and make visual communication more effective. By making use of these programs, individuals will have the chance to organize and cope better with various digital images, logos, clip arts, photos and others. Even the use of the basic Paint tool is a type of web design. However, if you’re looking to be professional, additional software that is way more complex is required. Have a closer look at some of the best graphic design programs, and choose the one that suits your needs.
1. Adobe Photoshop
This software in particular is without a doubt one of the most popular on the market. Photoshop is widely used for photo enhancing by graphic designer throughout the world. Produced and promoted by the licensed Adobe Systems, it is the finest device to work with.
2. In Design
Developing fast and highly professional, In Design has managed to gain the trust of people worldwide. In case you’re looking at a career in graphic design, opt for the latest version and put your talent to the test. Learning how to use it will be extremely easy, especially because the manual is so light and simple to comprehend.
3. Quark Express
whenever you’re thinking about desktop publishing, this software in particular is just ideal. Suitable for layout systems, Quark Express can mix related images with content, managing at the same time various associated elements; employing the program will allow the web designer to put together extremely interesting layouts.
4. Corel Draw
Ranked among the best software when it comes to format vector images, Corel Draw might be complex, but utterly necessary for every skilled designer. What’s really great about the program is that it gives people the liberty to come up with innovative ideas when it’s about creating illustrations and artworks. In addition, Corel Draw can also edit and resize images extremely easy.
5. Flash CS3
Frequently utilized to generate dynamic websites, games and videos, Flash CS3 takes in the primary place amongst vector software programs. So as to create amazing web pages, the program is really helpful for professionals who want to improve their graphic design skills.
If you are looking for a web design company to help you improve your website or you just need someone to help you with your graphic design don’t hesitate to write me.