Following up from the last post (Found Here), I wanted to touch on the first area that most people look when thinking to “hire” for Social Media.
A Graphic Design, or Web Design company
You’re looking to set-up something online, and you have already worked with a designer (this will be the short form for either Graphic Design or Web Design). They have produced your marketing materials:
- Business Card
- Brochure
- Ad for the newspaper
- Website
You’ve been happy with the work they’ve provided, and now that you’re thinking about using Social Media, why not look towards them again?
The Pro’s of looking / hiring a Designer you’ve already worked with:
- They’ll already know your style – What colours you like, and how you want to present yourself
- They already have the graphic files to build stuff – They can quickly and easily set-up a background on YouTube or Twitter, have an image up for your Facebook Page, and design a blog
- Most importantly – If they’re a good designer, they’ll have some idea of who you are – and what you’re looking to accomplish with your business
Now (and this is from my point of view) the Con’s of hiring a designer:
- Their full-time job is in learning and developing graphic design – they might not know the current trends / what could be coming down the line
- Strategies and sustainability will not be at the top of their list
- On-going support and information updates – Again, their job is to design, not knowing about Facebook’s new email system, or how to use Foursquare to increase value within your business
Often at Socialmark Media, we partner with designers when developing our clients strategies. Why? Because they’ll make sure everything we do looks good.
My recommendation to you is to speak with your designer about Social Media – and then start to educate yourself. You are already in a relationship with them, and that’s not a bad place to start something new. But be ready to look towards a marketing / specialty firm to get a strategy and support.
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