Contect US

For Any kind of Graphic Design and adds Contact US rockjone@gmail.com

Wednesday, December 1, 2010

22 Cool Typography Print Ads – Pictures that speak out!

Ever thought which is the hardest job for graphic designers? Let me…It is to effectively visualize a concept into a single image. This is the exact requirement in creating a powerful print ad for newspaper, magazine or billboards. A print ad copy consists of two elements: visual imagery and typography. Although a picture is worth a thousand words, but the power of words cannot be underestimated. And the best way to illustrate words is through effective use of typography.

Challenges for Graphic Designers in Print Ads:

Creating print ads is quiet a challenging job for the graphic designers. There are a few reasons that cause the making of print ads a little tricky, e.g:

  • • Say more in Less Space: For starters, a print medium has less space than any other advertising medium. You need to communicate efficiently and effectively.
  • • Lack of Emotions: Print ads lack the emotions that TV ads carry. You need to manipulate the words and pictures to create an attractive copy.
  • • No Sound or Visual effects: In creating a print ad there are no visual aids or sound effects, you use an immovable media to create a moving ad.

In order to get a better understanding of how typography serves the effectiveness to print ads, let us take a look at some of the brilliant ads. For your understanding and inspiration, I have collected 22 creative typographic print ads.

Absa Bank

Typography Ad 1

BMW is joy

Typography Ad 1

Brizo

Typography Ad 1

Burger King: Wrap

Typography Ad 1

You Don’t have to stay inside the lines

Typography Ad 1

Coca Cola

Typography Ad 1

Folha de S. Paulo newspaper: Monroe

Typography Ad 1

McDonald’s: Room Mate

Typography Ad 1

Hyundai – Designed for Humans

Typography Ad 1

Mint Museum of Toys: Tin Toys

Typography Ad 1

into1

Typography Ad 1

Nissan Xterra Jokes

Typography Ad 1

Mitchell Eye Centre: Trash

Typography Ad 1

Optimum health gym: Fat

Typography Ad 1

Orange – SMS

Typography Ad 1

Pivot Boutique Karma

Typography Ad 1

PlayStation 2: Girlfriend

Typography Ad 1

Samsung Omnia

Typography Ad 1

Sun-Rype: Trees

Typography Ad 1

Take a break from the Sun

Typography Ad 1

The Economist : maze

Typography Ad 1

The Prevention Plan

Typography Ad 1

No comments: