These days, it seems likeeveryone is tightening their belt to save money. One approach that lots of people have tried using to save money is doing their own graphic design. This may look like a nice suggestion, in case you have some spare time, but as a rule, the results are mediocre if not counter productive.
These days, everyone is tightening their belt to save money. One idea that some people have tried using to save money is doing their own graphic design. This may look like a nice suggestion, in case you have some additional time, but as a rule, the results are average if not counter productive. This is because there is more to graphic design than basically making a image; keep in mind, the idea of graphic design is to convert your prospects in to customers. A professional designer knows what works and what doesn’t, and they know why. In case you don’t, you are guessing.
There’s several reasons to invest in a professional graphic designer in lieu of taking the do-it-yourself approach, here are a few:
1. You need special program
Professional graphic designers already have the programs that are needed to produce the files you need. Sure, you can generate your fancy new commercial in Microsoft paint, but when you send the files to the printing company, will they turn out the way they looked on your screen? Probably not. Over a few people have hired a professional designer after they wasted hundreds or even thousands of dollars on a print job that turned out bad because the file was set up wrong. Don’t make the same mistake; it is pricey, frustrating and time-consuming!
2. You need to know how to make use of the program (properly)
having a replica of Photoshop doesn’t make you a designer any over having a replica of TurboTax makes you an accountant. Ask Timothy Geithner. You definitely can learn how to make use of any program, but is it worth your time?
3. Your time is valuable
Any time you spend handling your own graphic design could be better spent focusing on your core business. when you think about that you will be far more effective at that than something you are inexperienced with. A wise man one time said, “Focus on what you do best and outsource the rest.”
4. You are not your own customer
One of the largest mistakes people make when doing their own graphic design is that they design what they like. This is not a bad thing in and of itself, but your promotion materials need to appeal to your potential customers – not you. A designer can see your situation from an aim viewpoint.
5. Graphic designers know how to accomplish the results you need
There is more to design than generating something that is aesthetically pleasing. There’s lots of scientifically proven rules, and while they say rules were made to be broken, you need to know them before you can pick when it is the right time to break them. You would take a drastically different approach when designing a billboard for branding purposes compared to a billboard promoting a sale event.
6. Graphic designers know how to make you stand out
When people handle their own graphic design, they often look at their competitors, or even other, unrelated companies for ideas. They finish up with promotion materials that make them blend in with everyone else. A professional will generate your own unique picture based on your needs and situation.
7. Graphic designers know how to make you look professional
You can gain attention with the most obnoxious, brightly colored commercial in the journal, but if it presents a poor picture of your company, it does more harm than nice. A professional can gain attention while making you look professional.
The bottom line is that you might save a couple of dollars by doing your own graphic design, but any savings you might see will be little compared to the time you’ll must put in to it – and this is assuming that your print job goes off without a hitch. You also need to think about the fact that promotion materials designed by a professional graphic designer will accomplish far greater results than those you design by yourself. What is that difference in results costing you? If you are serious about the success of your company, hiring a professional designer is the only way to go.
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