Colleges rely on a variety of methods when looking to increase student enrollment, with one of the most common being the use of promotional print materials to showcase their strong points to potential students.
As educational institutions, you use these print materials at college fairs, as part of campus visits, and as mass mailings to upcoming high school graduates and other prospective students. On the pages of those brochures, view books and postcards, you need to highlight your institution’s best traits in an exciting and dynamic, yet informative way. Finding an accomplished graphic design firm to translate your school’s best characteristics onto the page is crucial to making your student acquisition campaign a success.
Potential students naturally want to know the vital details about your school: student population, its acceptance rate, a list of academic and athletic programs, and other important information that will aid them in their decision-making process. But listing these things in a cut-and-dry manner will not attract and retain most students’ attention. They want to see more vibrant examples of your institution’s excellence, and that is where effective graphic design comes into play.
A design firm that understands your goals will create photos and other graphics, centered around a theme unique to your college or university, that give students important information while highlighting what your institution is all about. They’ll present you in a in a less statistical, more aesthetic manner that plays to student interest.
Flipping through countless search books and brochures, high school juniors and seniors want to be shown, not told, why your school is right for them. Effective photography and graphics will visually show off your school’s best characteristics. Accounts and interviews from real students will have a greater impact on these young adults’ opinions of your school than bulleted lists and fact boxes on their own.
A more qualitative and less quantitative approach is what will make you stand out as the best in students’ minds, and the right design firm should help you develop that approach from start to finish. An effective design firm should work to create the right images and themes to effectively and imaginatively portray you in your print materials.
With innovative mailings and view books, your school will shine in the eyes of prospective students. They have a lot of options to sort through in their search for the right college, but with correctly designed materials, you will stand out from the start, leading them to take a closer look at all you have to offer. Simply put, the right designs will help students develop a sense of what you really stand for and how you will give them the best educational experience for them.
Contrary to popular belief, these kinds of high quality designs don’t always necessitate high prices. Many individual firms can give your campaign the attention and personalization characterized by big, downtown firms, without their extravagant prices. These smaller businesses possess the high quality and individuality necessary to produce outstanding designs for your college or university, and often do so at a more affordable, cost-effective price.
A small business with the talent of a large firm operates from a rare business niche, relating to colleges and universities of all types. Choosing a graphic designer that is familiar with working for a range of colleges is a wise decision for any institution. The right designer should have experience with large urban universities, smaller, regional and liberal arts colleges and everything in between, bringing the same level of quality and dependability to all projects, big and small.
Furthermore, a small firm will be able to work with you every step of the way to create a visionary campaign that is personalized for your college or university. You’ll receive the dedication your campaign deserves and a design that truly highlights your institution in a way that gives students the best picture of what you’re all about.
To really make the most of your investment in student acquisition materials, look for a design firm that will help you plan your campaign and will see it through to its printing and distribution, providing additional services like photography and copy writing along the way. Designers that help you flesh out your campaign from start to finish provide designs and words that flow together from page to page. This cohesiveness is just another added benefit of working with a design firm that customizes the entire design process.
Finding the right graphic design firm is an essential part of creating an innovative and attention-grabbing student acquisition campaign that will stand apart from others. Students flipping through piles of college brochures in the mail will stop and give a closer look to vibrant and interesting materials, so find a firm that provides eye-catching yet easily informative designs. Catch students’ attention with designs from flexible, relatable firms that are experienced in designing for all types of schools: firms that know what students want to see. These kinds of effectively designed student acquisition materials will take student interest in your school to the next level and ultimately help you increase student enrollment by effectively showcasing your excellence as an academic institution.
No comments:
Post a Comment