I believe a logo design to be successful if it has the ability to stir feelings and emotions of a customer. Nowadays, a product is not considered merely as a commodity but a thing of pride and possession. The best of corporate brands are ones that generate feelings among their customers.
The best way to create an emotional bond between your company and your customers is to create a logo design that can touch their intrinsic feelings. We all experience strong feelings that accompany either positive or negative emotions. A day without feeling emotions is impossible to imagine. Just by adding a smile in your logo design, you can express care and affection for your customers. Some of the most widely used expressions in logo design are happy, sad, laughing, crying and angry emotions.
The real art is to integrate a suitable emotion within a logo design in an appropriate manner.
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